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213: "Building your Brand" with Erin Bury - Managing Director of Eighty-Eight Agency

Erin Bury is senior agency leader and marketer & former startup journalist. She currently is Managing Director at Eighty-Eight, a Toronto-based creative communications agency that works with technology and consumer clients. Eighty-Eight Agency has appeared in AdWeek, AdAge, and dozens of other publications around the world, and they've worked with clients including Yellow Pages, Torstar, and multiple fast-growing startups.

Prior to Eighty-Eight, Erin was Managing Editor at BetaKit, a publication that reports on startups and innovation. She ran the editorial side, and put together research reports for the BetaKit Insights trend research product. Within months of launching, BetaKit was #32 on Techmeme’s top 100 tech publications in the world. 

Erin Bury is a journalism graduate who writes a column for the Financial Post, and has written for publications including The Globe and Mail, Business Insider, and Marketing Magazine. She comments frequently in the press about marketing and entrepreneurship, and has appeared in publications including The New York Times, Forbes, CNN, Profit, Inc., and Canadian Business. She also is a weekly tech commentator on CTV News.

Erin is a frequent speaker at events across North America, and is represented by the National Speakers Bureau. She has led workshops and hosted events for companies including Price Waterhouse Coopers, Square Canada, Microsoft Canada, and Jenny Craig. 

She was also named one of Marketing Magazine's top 30 Under 30 marketers, journalists & PR pros in August 2012. Find her on Twitter at @erinbury or email erin@eightyeightagency.com.

 

Here is Erin's Workbook - "10 keys to building a great personal brand" that she presented at the recent ACES Conference in Phoenix, AZ

 

 

 

This Episode Sponsored by:
Jamf Now: Jamf Now helps you manage your Apple devices from anywhere. You can configure settings, protect sensitive information, even lock or wipe a device — from anywhere. Jamf Now secures your stuff — so you can focus on your business instead. No IT expertise needed. Visit jamf.com/ccp for 3 free devices for life.

211: Live At The ACES Conference 2017 - “Esposito!”

Command Control Power Live at ACEs Conference 2017!

This special broadcast of Command Control Power is sponsored by:

Thank you to our sponsors!
Prosoft Engineering - Software made with excellence since 1984
Addigy - The Cloud Based Management Platform
Jamf Now - Setup, manage and protect Apple devices in minutes
Watchman Monitoring - We find problems before they find you
 

Topics:

Jerry shares a story about the his pitch towards residential clients and using an Amazon gift card as a referral bonus
#andyesposito of Call Andy offers his insight on this as well
Steve Sorbo of MacS.O.S. also comes up to the mic for some input

A hot topic lately is that of having a live operator answer calls coming to your business. Jerry has some recent experience to offer
Karen from Answer Connect helps fill in additional details

Will O'Neal of Mid Atlantic Computer Solutions throws his experience into the ring when it comes to referrals

Michael Thompson from Origin 84 offers a wonderful idea of a weighty certificate that hangs in his client offices

Richard Wingfield of Envision Design opens the discussion about reaching out to and working with local Apple Stores

Dennis Nolan of Cirrus Partners seconds the level of importance working with the stores.  He also has a great handmade thank you that he offers to his clients.

Jason Dettbarn of Addigy and Justin Esgar (our host!) offer additional tools and references 

JD Strong reminds us to look at our existing customers

Jerry and Sam accidentally discover that you can daisy chain MacBook Pros via USB-C and charge them both!

Backup solutions are discussed and their pros & cons are weighed on air

Sam shares a scary story where a macOS Server upgrade went sideways

Joe's iPhone travel tips!

Thanks to Ryan Grimes, who suggested the WattBox for IP controllable power conditioners - https://www.onaisle8.com/shop/en/snapit/PowerOverview

Remie Cremers of Super Remie wonders about the CCP crew's collective experience

Congratulations to our winners of the Seagate IronWolf Drives Giveaway!
http://www.seagate.com/internal-hard-drives/hdd/ironwolf/
Winners - Howard Mullineck - http://wefixyourmac.com/We_Fix_Your_Mac/index.html -----
John Pawelchak - Cohort Networks Inc - http://cohort.net

210: Managed Services - "A Look To The Future" with Jason Harrison of Harrison Technology Consulting

Jason Harrison, President of Harrison Technology Consulting of Nashville, NC

Jason Harrison, President of Harrison Technology Consulting of Nashville, NC
Think of HarrisonTech as your in-house IT department. Technology problems can have serious consequences for your company’s productivity, and we make it our goal to help you avoid that. We aim to foster long-term relationships with our clients, ensuring we understand the way you work and then equipping you with the tools you need to reach your goals. Our comprehensive, proactive and all-inclusive IT services will have you working more efficiently than ever, and driving greater return on investment than you imagined possible
jharrison@harrisontechconsulting.com
www.harrisontechconsulting.com

MSP 2.0? That's So 2007. Try MSP 4.0 On for Size
http://mspmentor.net/managed-services/msp-20-thats-so-2007-try-msp-40-size

Check out the book titled “Born To Stand Out”.  This was put together by the ICCA (Independent Computer Consultants Association)
-Born To Stand Out on Amazon

209: Nights of the Residential Roundtable - Part Two

Meet our guests for the Residential Roundtable discussion:

Adam Rice - With 18 years' experience in IT, web development, and project management, Adam solves technology problems and design technology solutions for home users and small businesses. He also coaches individuals in time & task management and organization.
http://adamrice.org
@adamriceorg

Andy Espo of Call Andy Macintosh Consulting - With small business and high-end residential as their market focus, Call Andy Macintosh Consulting provides strategic technology and process management consulting along with installation and support for Macintosh computers, iOS deployment and networks.
http://www.callandy.com
@andyespo

Remie Cremers of Super Remie - Remie has been using Apple products since 2008 and loved it so much that he decided to make a job out of it.  In 2013 he started Super Remie.  Whether you need advice, a workshop, or a complete installing of all of your hard- and software, he's your man.
https://superremie.nl
@RemieCremers

206: Eating the Residential Crow

This week, we are proud to be sponsored by Watchman Monitoring

Topics:

Jerry talks about eating "residential crow" to invite more work on the residential side

Some of the pitfalls and challenges of a residential client are discussed

Jerry provides details of the agreement he has his clients sign before beginning work

"Ever since you left..." is a phrase that is heard often in our world

Animals provide their own challenges but it doesn't just happen in the residential space

Thick skin is a necessity in this business

Alfred is Jerry's go to productivity app for macOS:
https://www.alfredapp.com

Joe provides some follow up about Promise Pegasus & OWC ThunderBay from last week's show with Kevin Ginger

Synology NAS & Seagate drives come up and specifically, Jerry gives us his thoughts on Seagate's IronWolf Health Management:
http://blog.seagate.com/business/how-to-boost-nas-health-ironwolf-health-management-and-synology-nas/

Come join us at ACES this year and attend our live show for a chance to win a 6 TB IronWolf drive from Seagate!

Listener Feedback:

Tim Hannon offers some advice on acquiring new clients.  Ask your vendors and other professionals for referrals to other clients and build a network.

Daniel Escobar gave us a funny anecdote about a certain keyboard shortcut

Jerry has the opportunity to use the QuickTime feature that allows you to see an iOS device remotely when plugged into a Mac.  Joe chimes in with a story of his own.

 It brings up the topic of built-in apps allowing to be removed from iOS

Yahoo offers an account key feature to increase security of their services

205: A Square With Rounded Corners

Topics:

Jerry picked up a USB-C to Ethernet adapter with "groovy" lights
-Anker USB-C Gigabit Ethernet Adapter

Some Apple Watch discussion with regards to unlocking your Mac and updating

Sam & Jerry get into some iCloud Family Sharing and Child Apple ID issues

Jerry recommends a couple of apps for extracting data from iOS devices:
-ecamm PhoneView: http://www.ecamm.com/mac/phoneview/
-iMazing: https://imazing.com

Jerry provides live tech support for iOS storage issues due to a large Photos library

Joe demos Circle with Disney and have a successful presentation at a local school
-https://meetcircle.com
-Now they offer Circle Go for outside of the home network: https://meetcircle.com/circle-go/

Jerry recounts a story of a client diagnosing a "rogue IP" on their network

Joe's client has QB issues and deals with phony tech support.  It brings up the common issue of fake sites in legitimate Google searches.

The guys talk about the level of FUD (Fear Uncertainty and Doubt) amongst people with regards to technology

Aw Snap! - Joe brings up his disdain for Google Chrome's error messages

Our call for feedback about joining the Apple Consultant Network (or not) was answered by our listeners and brings about some discussion