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213: "Building your Brand" with Erin Bury - Managing Director of Eighty-Eight Agency

Erin Bury is senior agency leader and marketer & former startup journalist. She currently is Managing Director at Eighty-Eight, a Toronto-based creative communications agency that works with technology and consumer clients. Eighty-Eight Agency has appeared in AdWeek, AdAge, and dozens of other publications around the world, and they've worked with clients including Yellow Pages, Torstar, and multiple fast-growing startups.

Prior to Eighty-Eight, Erin was Managing Editor at BetaKit, a publication that reports on startups and innovation. She ran the editorial side, and put together research reports for the BetaKit Insights trend research product. Within months of launching, BetaKit was #32 on Techmeme’s top 100 tech publications in the world. 

Erin Bury is a journalism graduate who writes a column for the Financial Post, and has written for publications including The Globe and Mail, Business Insider, and Marketing Magazine. She comments frequently in the press about marketing and entrepreneurship, and has appeared in publications including The New York Times, Forbes, CNN, Profit, Inc., and Canadian Business. She also is a weekly tech commentator on CTV News.

Erin is a frequent speaker at events across North America, and is represented by the National Speakers Bureau. She has led workshops and hosted events for companies including Price Waterhouse Coopers, Square Canada, Microsoft Canada, and Jenny Craig. 

She was also named one of Marketing Magazine's top 30 Under 30 marketers, journalists & PR pros in August 2012. Find her on Twitter at @erinbury or email erin@eightyeightagency.com.

 

Here is Erin's Workbook - "10 keys to building a great personal brand" that she presented at the recent ACES Conference in Phoenix, AZ

 

 

 

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087: Joe's Birthday Bash

Recorded live on February 3, 2015

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Topics:

- Joe complains about the Windows 7 installation process, follow up to Jerry's point about Windows last week: 1) select appropriate version of Windows; 2) buy Windows 7 from Amazon; 3) wait for physical delivery; 4) insert Windows disc and run installer 5) enter product key when prompted; 6) update Windows updater & restart 7) install 174 updates.

- Wren Sound having a sale on current lineup; planning Bluetooth/AirPlay combo units coming soon - BONUS: CCP Listeners Who Enter The Code giffin50 at the Wren Sound Store get an additional $50 off! Bringing the total to $199 from the Wren Sound Store http://wrensound.com
This speaker has been rated by The Wirecutter as one of the best AirPlay speakers you can buy - http://thewirecutter.com/reviews/best-airplay-speaker/

- Tim Nyberg asks about client purchases: Apple Store affiliate program vs. Apple Store vs. Apple Authorized Reseller

- Alexis Cornellier asks about what tools we use for diagnostics; Joe recommends SoftRAID for its SMART status analysis

- Sam advises that Word 2011 may have sporadic issues saving to a sever with the word "file" in the share name

- iOS 8 GMT bug, which manifests as a "PST" bug for Joe

- Sam deals with an "email tough-guy"

- Jerry debates "you lie" vs. "new parakeet" - 
Monty Python "Dead Parrot" Sketch

086: Apple Store Goes Above and Beyond

- Joe's Apple Store followup: they fixed it!

- project-based billing considerations

- writing proposals, including an onsite followup to give the client (and consultant) a level of comfort that any unforeseen issues can be resolved because you're standing by

- clients taking your well-designed proposal with specifications and shopping around to other consultants

049: Discretion Is the Better Part of Valor

Broadcast May 6, 2014

TOPICS: