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426: Who Am I?

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Topics:

  • Jerry & Joe discuss client credibility.   

  • Jerry recently did work with a client who made changed without consulting him.

  • How do you build up credibility with your clients?

  • Jerry takes photos of projects he is proud of as a method to show his work to other clients.

  • What is the most effective way to communicate what you do with your clients?

  • Clients don’t always have the same image of you that you have of yourself.

  • Joe describes how he uses keywords on his site to appeal to potential customers.

  • Photos are worth a thousand words.

  • A good URL shortener that Jerry recommends is bitly.com.

  • There can be tremendous benefits when there is an inherent level of trust with the client.

  • Some clients want to know exactly what you do for the money they’re paying and some just completely trust you.

  • When there isn’t a level of trust between you and the client if can make things difficult.