003: The ACN Office - marketing, finding clients, working with AppleCare, the Apple Store
/Episode three of Command-Control-power features a wide-ranging conversation with Joe, Sam, and Jerry discussing the topic of The ACN Office.
Topics:
- marketing to existing clients, incentivizing referrals vs. mass marketing to public; relative quality of leads
- Constant Contact, MailChimp, My Emma, Campaign Monitor
- sticking with what you know vs. "the devil you don't know"; clients also trust a known entity
- finding clients, never having needed to seek out clients before now
- PR; marketing
- press releases in local publications; working with non-profits to get one's name out
- OnForce vs. ACN
- Intro to Business at the Apple Store presentation includes an ACN slide; tip from Apple Store Business Manager
- retail turnover in the Apple Store, especially in the Business Team
- tip from local Apple Store about increasing ACN referrals
- working harder to get new business?
- "Sales"
- Managed Services vs. Break/Fix
- revenue streams; recurring fees
- Wellness Visits, i.e. preventive maintenance
- running a managed offsite backup service using CrashPlan
- offering email and web hosting services
- RackSpace offices in San Antonio, a former mall
- recurring revenue streams, no matter how small; residuals
- benefit of referrals from Apple Store; clients feel Apple endorses us
- a day in the life of an ACN
- next week: Live from Advanced Camp!
