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013: Easing into Managed Services with Allen Hancock

Joe, Jerry, and Sam are joined by Allen Hancock of The Orchard Solutions and Watchman Monitoring to discuss Allen's "hybrid" Managed Services model.  Allen offers a "Personal Support" option including unlimited quick phone calls and emails for $25/month per person.

Topics:

- Sam discusses some of the stresses associated with Apple Professional Services (APS) projects; normally as consultants we have flexibility and can work directly with clients to address unforeseen issues; but in the case of APS, due to travel and other agreements, APS gigs must be completed in the allotted timeframe which adds pressure

- Sam updates us on his hiring process; interested consultants in the CT-NY-NJ area should contact @IAMSamValencia

- Jerry reports difficulty with Find My Mac on machines with a static IP address; to be continued

- Jerry brings up the pitfalls of full disk encryption using FileVault 2 on an unattended server; in case of an unexpected or soft restart, the system will boot to the FileVault 2 unlock screen, prompting for the encryption password before the system starts up or any services start; this prevents any kind of remote access via screen sharing or remote login; Apple provides a command line tool (fdesetup authrestart) to perform a one-time restart that bypasses the initial unlock; however, this doesn't help if the machine has lost power or become unresponsive; a KVM-over-IP device can solve that, but typically requires a Java app on the client machine to access the remote machine

- Allen identifies a common problem for consultants: how to track and bill for all those random emails and quick phone calls

- Allen's solution: "Personal Support" @ $25 per month, per person; includes unlimited quick emails or phone calls. He estimates this part of his Support Agreement earns him about $2500/month after 1.5 years, based 100 people who subscribed.

- Clients paying monthly for unlimited quick questions encourages them to call on a whim; this leads to billable work too, since anything over 15 minutes would be a billable consultation

- He also offers a Proactive Monitoring service: collecting $10/month per computer; ($15/month for all the computers in a house) results in more billable work as machines report issues to consultant and consultant notifies client with recommended resolution

- His monitoring service received much more uptake; 350 monitored computers bringing in an additional $3000 a month.

- Had two techs on staff at the time.

Mentions:

- ProSoft Data Rescue

Memorable Lines:

- "Death by a thousand 5-minute emails" – Joe

010: Managed Services discussion with Luis Giraldo

This week, Sam, Jerry, and Joe are joined by Luis Giraldo of Ook Enterprises Ltd., based in Vancouver.  Luis employs a business model based almost exclusively on offering Managed Services, as opposed to hourly billing.  In addition, services outside the scope of his Service-Level Agreement (SLA) tend to be billed on a project basis rather than hourly.

Topics:

- Managed Services requires a change of mindset: it's a value-based approach to billing, not time-based

- references: Value-Based Fees, The Consulting Bible, and Million Dollar Consulting Proposals by Alan Weiss

- strategies for migrating break/fix clients to managed services model

- importance of trust, educating the client, and setting expectations

Memorable Lines:

"This is the amount of money we charge per month and it includes these services" - Luis

003: The ACN Office - marketing, finding clients, working with AppleCare, the Apple Store

Episode three of Command-Control-power features a wide-ranging conversation with Joe, Sam, and Jerry discussing the topic of The ACN Office.

Topics: 

  • marketing to existing clients, incentivizing referrals vs. mass marketing to public; relative quality of leads
  • Constant Contact, MailChimp, My Emma, Campaign Monitor
  • sticking with what you know vs. "the devil you don't know"; clients also trust a known entity
  • finding clients, never having needed to seek out clients before now
  • PR; marketing
  • press releases in local publications; working with non-profits to get one's name out
  • OnForce vs. ACN
  • Intro to Business at the Apple Store presentation includes an ACN slide; tip from Apple Store Business Manager
  • retail turnover in the Apple Store, especially in the Business Team
  • tip from local Apple Store about increasing ACN referrals
  • working harder to get new business?
  • "Sales"
  • Managed Services vs. Break/Fix
  • revenue streams; recurring fees
  • Wellness Visits, i.e. preventive maintenance
  • running a managed offsite backup service using CrashPlan
  • offering email and web hosting services
  • RackSpace offices in San Antonio, a former mall
  • recurring revenue streams, no matter how small; residuals
  • benefit of referrals from Apple Store; clients feel Apple endorses us
  • a day in the life of an ACN
  • next week: Live from Advanced Camp!

Mentions

Craig Cohen (@ccohen), Arek Dreyer (@arekdreyer), Ben Greisler (@magikben).