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003: The ACN Office - marketing, finding clients, working with AppleCare, the Apple Store

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Episode three of Command-Control-power features a wide-ranging conversation with Joe, Sam, and Jerry discussing the topic of The ACN Office.

Topics: 

  • marketing to existing clients, incentivizing referrals vs. mass marketing to public; relative quality of leads
  • Constant Contact, MailChimp, My Emma, Campaign Monitor
  • sticking with what you know vs. "the devil you don't know"; clients also trust a known entity
  • finding clients, never having needed to seek out clients before now
  • PR; marketing
  • press releases in local publications; working with non-profits to get one's name out
  • OnForce vs. ACN
  • Intro to Business at the Apple Store presentation includes an ACN slide; tip from Apple Store Business Manager
  • retail turnover in the Apple Store, especially in the Business Team
  • tip from local Apple Store about increasing ACN referrals
  • working harder to get new business?
  • "Sales"
  • Managed Services vs. Break/Fix
  • revenue streams; recurring fees
  • Wellness Visits, i.e. preventive maintenance
  • running a managed offsite backup service using CrashPlan
  • offering email and web hosting services
  • RackSpace offices in San Antonio, a former mall
  • recurring revenue streams, no matter how small; residuals
  • benefit of referrals from Apple Store; clients feel Apple endorses us
  • a day in the life of an ACN
  • next week: Live from Advanced Camp!

Mentions

Craig Cohen (@ccohen), Arek Dreyer (@arekdreyer), Ben Greisler (@magikben).